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FishtownFish wrapped around the rod of AsclepiusMedicine
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Transparent membership pricing
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124 patient reviews across 6 platforms
GER·O·SPAN
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Cut through health misinformation
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Get Started

Find your fit

What are you looking for?

Pick the one that sounds most like you. We'll point you to the right plan.

How insurance fits

You keep your insurance. We work alongside it.

Membership is not insurance. It covers Dr. Ash’s time and the practice’s care. Insurance still handles the big stuff - labs, imaging, meds, hospital, specialist procedures.

What membership replaces

Copays, visit fees, and the 7-minute appointment treadmill. You get unlimited direct access to your physician for one flat rate.

What insurance still does

Pays for labs and imaging (we route through your benefits - over 90% are fully covered), pharmacy meds, specialist procedures, and hospitalization.

HSA & FSA

Fully eligible under the 2025 Primary Care Enhancement Act. Effective cost is often 25-35% lower depending on your tax bracket.

Pricing Transparency & Independence

No Surprises

There are no hidden costs, copays, initiation fees, or cancellation fees for our care. One flat rate for dedicated results and access - no surprise bills from us. No locked-in contracts.

Insurance & Labs

Over 90% of members have labs and imaging fully covered by their standard plans. Meds, supplements, and imaging are subject to your pharmacy/insurance terms.

HSA & FSA Eligible

Your membership and care packs are fully eligible medical expenses. Use your pre-tax dollars to pay for your care. We provide all necessary receipts and documentation.

Clinical Independence

We do not sell supplements, use affiliate links, or accept fees from pharma or device companies. Our advice is 100% independent. Read our independence policy.

What you get · What you don’t

Clear lines, no fine print.

Everything inside your membership or package is included in the flat fee. Everything outside it - meds, labs, hospital care - runs through your existing insurance.

Included in your membership

  • Prescription management & refills
  • Acute care (colds, UTIs, rashes, injuries)
  • Same/next-day appointments when you need them
  • Unlimited text, video, and phone access to Dr. Ash
  • Comprehensive 90-minute annual wellness visit
  • 100+ pages of prior & external records review - your whole health story, read end-to-end
  • Advanced biomarker review (ApoB, Lp(a), fasting insulin, full thyroid, hs-CRP, A1c, vitamin D)
  • Wearable data review (Apple Watch, Whoop, Oura, Garmin, CGM)
  • Specialist coordination & referral briefings
  • Specialist curbsides (without you booking a second appointment)
  • Hospital navigation & discharge management
  • Home visits when clinically necessary
  • Written care plans for every visit & full record transparency

Not included (runs through insurance)

Lab work · The good news

90%+ of members get labs fully covered by insurance. If you’d rather skip the claim, our wholesale cash-pay rates are usually cheaper than HDHP coinsurance.

  • Pharmacy medications (your plan's copay / coinsurance)
  • Imaging - MRI, CT, X-ray, Ultrasound (we get your prior authorizations)
  • Specialist visits & procedures (we refer & coordinate)
  • Hospitalization & ER care (we navigate, hospitals bill)
  • Surgery (we coordinate, surgeon/facility bills)

Out of scope entirely

A small set of needs we can’t take on:

  • · Active cancer treatment
  • · Organ transplant recipients
  • · Continuous opioid or benzodiazepine use
  • · Pregnancy, obstetrics, and delivery
  • · Pediatrics (under 16 years old)

Insurance we can’t bill: Medicare, Medicaid (federal regulations). Read full scope of practice.

Beyond the visits

We pass savings right to you.

Any discount we negotiate on labs, imaging, and supplements passes straight through to you, with no markup. It often covers a real chunk of your membership on its own.

Pass-through lab pricing

A full panel for about $99 cash.

The same workup can be hundreds, even thousands, once it runs through insurance. We pass our negotiated cash rate straight to you - close to 90% under what an insurer bills. Just tell us before your draw.

See the full panel and prices →
Cash, through us~$99
Billed through insurancehundreds+

Imaging at fair rates

MRIs & CTs, no markup

We route scans to vetted local centers at cash or negotiated rates and handle the prior auth, so you pay the fair price, not the hospital sticker.

Member-priced supplements

Our discount, your price

When Dr. Ash recommends a supplement, it comes at the member rate through our dispensary - the right brand and dose, without the retail markup.

One flat fee

No copays, ever

Unlimited visits and direct messaging are included. No per-visit billing, no surprise charges, and the whole membership is HSA/FSA eligible.

Billing & plans

Manage your care plan - on your terms.

Your plan, your card, adding a loved one, canceling - it’s all here, and it’s simple. HSA and FSA cards work. No setup fee, no cancellation fee, ever.

Secured by StripeHSA / FSA eligibleCancel anytimePass-through partner pricing

The relationship

Membership

Unlimited visits, unlimited messaging, and an ongoing partnership with Dr. Ash across everything that comes up. Built for the way primary care should work.

Billing cadence

$208/ mo

Billed $2,500 per year.

  • Unlimited visits at any cadence
  • Unlimited messaging between visits
  • Coordinated specialist + records workflow
  • Cancel, upgrade, or downgrade anytime
Continue to secure checkout

Hosted by Stripe. HSA / FSA cards accepted. No initiation fee.

Read the full membership page

The focused work

Care packages

A defined set of care over a defined window, for a specific goal or workup. Each package starts with a deep-dive first session.

1 session

The Audit

One deep-dive session for a focused look at where you are and where to go next.

$395
Start the Audit

3 sessions

The Reset

Three sessions over a defined window for steady follow-through on a specific goal.

$750
Start the Reset

5 sessions

The Strategic Roadmap

Five sessions for a full workup and ongoing recalibration through the year.

$975
Start the Strategic Roadmap
Read the full packages page

Member benefit

Add a loved one

If you are already a member, Plus One adds your partner or a loved one to the same care under one bill. Same access to Dr. Ash, same unlimited visits and messaging, at the partner-rate price.

More on the Plus One benefit

For frontline workers

Colleague membership

Colleague membership is our discounted tier for the people who carry the rest of us: healthcare staff, educators, hospitality, and frontline service. Same care, lower price.

Because the tier is restricted, we ask for a quick attestation before showing the discounted prices. Takes about 30 seconds.

We’re here to help.

Usually a reply within a few hours.

Email usTalk to your doctor

All payments are processed by Stripe. Card details never touch Fishtown Medicine servers. Any partner discount we receive (supplements, imaging, labs) passes straight through to you - we do not mark up partner pricing.

Supporting documentation

Want to go deeper?

Prefer the full detail? Each topic below links to a deeper explanation.

Membership

  • Full membership overview
  • Membership FAQ
  • Membership landing page
  • Why Direct Primary Care?

Packages

  • Pricing & Packages overview
  • Care Packs detail
  • Packages landing page

Insurance & money

  • Insurance & benefits guide
  • HSA for DPC guide
  • 2026 insurance cliff (Philly)
  • Clinical independence policy

Scope & policies

  • Scope of practice
  • Refill policy
  • Controlled substances policy
  • Disclosures

Getting started

  • Discovery call - what to expect
  • Onboarding packet
  • FAQ

Community rates

  • Plus One (for partners)
  • Colleague rate
  • For employers

Patient Experiences

"When you are used to being treated like a faceless number... it is incredible to see what medicine can be like."

"When you are used to being treated like a faceless number in the medical system, it is incredible to connect with someone like Dr. Ash and see what medicine can be like. You don't actually have to dread going to the doctor; with Dr. Ash, you can even look forward to it."
KD

Katie Donnelly

Google Review

"He takes the time to truly listen and is dedicated to finding answers and solutions, not just quick bandaid fixes, even when things are complex. I know cash-pay medicine can feel like a big investment, but after experiencing this level of care firsthand, I truly believe it's one of the best investments you can make in yourself."
VM

Val Mertin

Google Review

"Dr. Ash is truly phenomenal! He has been my ally with my recent serious medical crisis, checking in every few days, listening thoroughly to my symptoms, and taking the lead examining all the root causes. More than any other doctor I've worked with, he has restored hope for me!"
SL

Sherrie Lehman

Google Review

"I wish I could give 6 stars. I have never met a doctor so attentive, caring and thorough as Dr. Ash. Home visits are definitely uncharted territory for me but he made me feel comfortable every step of the way. Highly recommend."
MW

Morgan Welch

Google Review

"Dr. Ash has made a huge difference for me. From my strength, overall well-being, and mental health, he has helped me achieve so much. I cannot recommend Fishtown Medicine any more, literally life changing."
JA

Jake Atkinson

Google Review

"Dr. Ash is absolutely awesome! He takes so much time to really talk through things with you and come up with the right solution. He's collaborative and very caring. Highly recommend!"
PA

Paul Altamura

Google Review

4.96/5
Across 124+ Verified Reviews
4.96 · 124+ patient reviews

Care that fits how you live.

One flat price, unlimited access, home visits when you need them. HSA/FSA eligible.

Start Annual Membership

$208/mo · Billed yearly at $2,500

No initiation fees · Cancel anytime · HSA/FSA eligible

Or talk to Dr. Ash first - 20 minutes, no commitment.

Ready when you are

Start your intakeBook a free 20-min call

Dr. Ash reads every intake himself, and answers questions personally - usually within a few hours.

FishtownFish wrapped around the rod of AsclepiusMedicine
Philadelphia Primary Care
2418 E York St, Philadelphia, PA 19125Primary care in PhiladelphiaHome visits in Greater PhiladelphiaPricing & MembershipGER·O·SPAN: our clinical frameworkDigital Health Literacy

Serving Fishtown · Northern Liberties · East Kensington · Olde Richmond · Port Richmond · Old City · Callowhill · Poplar · Center City · Center City West · Art Museum · Bella Vista · Chestnut Hill · Fairmount · Fitler Square · Graduate Hospital · Logan Square · Manayunk · Queen Village · Rittenhouse · Roxborough · Society Hill · Southwark · Bryn Mawr, PA · Gladwyne, PA · Villanova, PA · Wayne, PA · Cherry Hill, NJ · Haddonfield, NJ · Medford, NJ · Moorestown, NJ · Voorhees, NJ

Explore by topic

Women’s Health
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Men’s Health
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Metabolic
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Cardiovascular
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  • apoB vs LDL
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Longevity + Performance
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Supplements
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  • Foundational Stack
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Made it this far? You’re already most of the way there. let’s get started → Dr. Ash reads every word personally.

Content is for educational purposes only and does not constitute medical advice.

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